In the book Outing; Shattering the Conspiracy of Silence, Warren Johansson, MA, and William A. Percy, PhD share about the rock band Queen,
“Writing in the Boston Phoenix (December 6, 1991), the critic Michael Bloom pointed out that ‘by their name alone, suggesting either royalty or homophilia, Queen alerted you that they trafficked in ambiguities, embraced disparities, and reconciled contradictions in their art and their very being.’ He noted that each of Queen’s most famous songs, ‘We are the Champions’ and ‘We Will Rock You’ ‘became both an anthem for gay solidarity and something to holler at sporting events – another contradiction they bridged with ease.”
Was Freddie giving the gay community an anthem, simultaneously knowing that “We Are The Champions” would likely be mass-adopted due to its ambiguity?
In Rosy Horide’s January 19, 1978 Circus Magazine article, Freddie shares,
“…I was thinking about football when I wrote it. I wanted a participation song, something that the fans could latch on to. It was aimed at the masses; I thought we’d see how they took it. It worked a treat. When we performed it at a private concert in London, the fans actually broke into a football chant between numbers. Of course, I’ve given it more theatrical subtlety than an ordinary football chant. You know me….I suppose it could also be construed as my version of ‘I Did It My Way’.”
Whatever Freddie Mercury’s true, original intent behind the song, it has been (and will be) voiced by countless individuals with numerous motives.