Your Generation’s Mark

I’m not trying to cause a big sensation, I’m just talkin’ bout my generation    

– The Who

What will your generation be remembered for?

It isn’t always one event, or even many events, but also many actions, inactions, reactions and ideas. And don’t forget, all of those are compounded on every mark stamped by prior generations. There’s a huge process in play, we are simply trying to leave our mark. 

What will your’s be?

From Michael Walker’s book, Laurel Canyon: The Inside Story of Rock and Roll’s Legendary Neighborhood,

“A constant refrain, invariably posed by smug boomers, asks when the new generation will create ‘their Beatles.’ The answers are: never, and, they already have. Marshall McLuhan’s prophecy in the ’60s was right: the medium and the media have reached parity. The Web is Generation Y’s Beatlemania.”

Don’t forget to factor in the ever-changing face of media in your thinking on this question.

There will never be another Beatles. And that’s not a bow-down-to-the-Beatles sentiment.

Things have changed.


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