If you’re part of the music industry, you’re likely privy to free stuff: concert tickets, CDs, downloads, merch. That’s great, and enjoy it while you can.
But, how does it impact your view of the very product/artist you are selling?
I read Seth Godin’s blog post “Watch the money” yesterday and was reminded of just how important not-free is.
If you are in the music industry, you hopefully actually love the music first and there was (likely) a time in your life when you had to part with your own money for access to the show, access to the music that has accompanied your life, etc.
When is the last time you purchased what you sell? Not your product specifically, but that of an artist you have no ties to. A new album you couldn’t grab from the product closet, or e-mail your friend across town for. A concert ticket(s) that you actually had to order and pay for, then go sit with the real people.
If you don’t have at least one artist that you will put down your own money for, please find one.
It’s easily one of the most important things you can do to make you better at your job.