On the way back from my quarterly visit to Ultimate Tire & Car Care in downtown Nashville this morning, I listened to Fred Buc’s “Retro Lightning” show on Lightning 100. I realized how thankful I am for the medium and technology of terrestrial radio.
Upon startup, I was greeted by Procol Harum’s “A Whiter Shade of Pale.” This gorgeous song wasn’t emanating from a CD or my iPod, Fred had picked it. Amazing choice for a 2010 April morning, 43 years after the song’s release.
Whether you’re a big radio person or not, radio impacts us. It’s still a primary music introducer, despite the fact that most stations do a terrible job of telling you who you just heard. There are still fantastic radio stations out there like Lightning 100, who one minute may play Procol Harum, and the next, The Swell Season. It can be a fantastic experience; yes, even with those 5-song playlist stations.
Radio plays a significant role in creating stars. If your goal is mass appeal, good luck without radio.
Next time you find yourself bashing radio, and how much it sucks today, just turn it off or tune in to Lightning 100 (from anywhere in the world).
My only hope is that our radio friends start to compensate (very soon) that which keeps them in business.