My first book is available for purchase

My first book is now officially available for purchase – The Music Industry Doesn’t Have To Kill You. You can purchase it HERE.

Thank you for your support during the creation of this book. Nearly two years in the making, today marks a very special day for me, and one I’ve been looking forward to for a long time.

A brief description of the book: The Music Industry Doesn’t Have To Kill You challenges behavioral stereotypes in the industry of music while bringing attention to interesting people within it. 

Although the music industry will always be rife with destructive behavior and cynical attitudes, you do not have to treat people like hell along the way.

Please enjoy, and thanks again.


I received book proof #1

Yesterday was important for me. Tuesday, March 27, 2012 will always be the first day I actually held one of my books in my hands. I have two little boys; this book trails along somewhere as my third child.

I am intently looking for final corrections that need to be made. After submitting those changes, I will receive a second physical proof of the book. I expect to give final approval at that point. Within days of that, the physical book will be available for purchase online. A Kindle version will also be available soon thereafter.

Book Cover Image, etc.

Friends, when I committed to writing a book in May 2010 I had no idea how ambitious of a process it would be. I don’t regret a minute of it. It has been one of the most challenging projects I have ever been a part of, and I am thankful to have had, and have, the opportunity to do this. This coming week, the first-ever physical proof of the book will arrive on my doorstep – book cover and all. I have heard from fellow authors, and I believe them, that this will be a significant moment in my life.

Seeing the actual, physical results of something that has been a labor of love for two of my 30 years – I’m not sure there are words to describe it.

I appreciate the support from all of you, especially since May 2010 when I started blabbing about writing a book. I know some of you are sick and tired of hearing about it, and at times have very likely thought it would never come to fruition. I understand. And trust me, I am ready to see the final results myself, and be able to get it in the hands of anyone interested.

Below is almost exactly how the book cover will appear. Many thanks to the amazing Tyler Clark for his design work on this project. He is a good dude that you should work with if you get the opportunity.

Book Update: March 16, 2012

Formatting is the current stage. The 205-page Word document I submitted is being formatted to fit on the pages of a 5″ x 8″ book. By Monday I should know how many pages are in the book, which is a big step in the process. After that there will still be a few weeks for final cover formatting and approval of a proof of the book.

In the meantime, join me in listening to this great new self-titled album from Delta Spirit.

Early support for my book…

Early support for The Music Industry Doesn’t Have To Kill You, my first book which is expected to be on sale near the end of April 2012.

“John Clore takes you backstage and onstage to shine a positive light on the oft-derided music business, providing an uplifting and enlightening look at how music, and those who create and perform it, brightens our lives.” – Steve Jones, author of Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous

“A masterful collection of stories exposing the underbelly of the music industry. Prepare for your perceptions to be changed after reading the tales of every aspect of the business.” – Michael Sloane – Managing Partner and Founder, Strategic Blend; Digital Project Manager, 13 Management; Adjunct Professor, Belmont University

“In The Music Industry Doesn’t Have to Kill You, John Clore has put together an amazing collection of real-life stories from industry insiders combined with thought-provoking insights that we can all benefit from. His ability to weave these insights in and out of the compelling, first-hand accounts is impressive and provides a road map for anyone who is interested in working in this great industry.” – Justin Levenson – Manager, Licensing Operations, SESAC; The Recording Academy Nashville Chapter Board of Governors; W.O. Smith Music School Advisory Board

“John Clore is one of the most selfless individuals I know and is genuinely interested in people and their stories. From the first time I met him, John has always been someone who strives to ask questions and learn from the experience of others, to not only aid him in his own noble pursuits, but so that he can also share it for the benefit of others. This book is a glowing example of that mission. The personalities and stories within give an intriguing glance at an array of music industry professionals who each have a unique story to tell and years of wisdom to share, within a business where wisdom can be notably lacking.” Mike Severson – VP Artist Development, Promotion & Marketing, Way Out West Records; Artist Marketing – Country Music Format, World Vision

“I took this book as a challenge to see what my generation will do for the future of music. While it is ever so important to remember what has come before us – who and what created the industry of today – we have to take hold and make it our own. We have to create our own stories, develop our own opinions and insights, learn from our mistakes and celebrate our triumphs. We can only move foward by acknowledging what has been and striving for what will be.” – Rachel Pinkerton – Baylor University, 2012 Graduate, Bachelors of Business Administration (BBA) in Music and Entertainment Marketing; Uproar Records

“First off, if you can rationalize yourself away from pursuing a career in the music industry, you definitely should! For those of us that can’t, however, The Music Industry Doesn’t Have To Kill You provides real stories from real industry legends with real advice about how to survive and prosper.” – Alex White – Co-Founder & CEO, Next Big Sound

“John’s book hits you with every turn, driving home the reality of what this business really is, in totality, with honesty and truth. It’s a must-read for anyone in the business, anyone who wants into the business or any music fan wanting to better understand the many passionate people it takes to create great records and live entertainment.” – Angela-Marie Lampton – President, SunFire Entertainment 


Why can’t we just let it be? Why do we have to dig, and ask, and stalk, and uncover the private and potentially even more heartbreaking details about the death of an icon? What is it in us that must be satiated?

I realize knowing the full story is important for us to move on, to put it to rest, but in this very sad and untimely instance of Whitney Houston’s death, I find myself simply hoping for people to leave the “rest of the story” alone.

We know she was having a hard time. We know life with Bobby wasn’t roses. We know that a superstar among superstars lives a life that 99.99% of earth’s population will never remotely understand.

Yet we can’t leave it alone. We pry. We check TMZ. We watch Nancy Grace-type “news” coverage, that, if we stop and think about it, should make us all sick during moments such as this. Look, I was just watching HLN’s coverage about Whitney, so I’m in this like the rest of us. But I continue to grow tired of it.

A good story is a good story, and the death of a musical legend in her Beverly Hills hotel room literally 24 hours before the GRAMMY Awards is a captivating story. Yes, of course. But since 99.99% or more of us cannot and will not ever understand what it was like to live Whitney’s life, I sincerely hope we can focus on the good times: her good times, and the good times she brought every single one of us.

Whitney Houston was a beautiful part of creation. She obviously had one of the best singing voices ever. Let us all pause and consider her wonderful contributions to our world. Let’s focus on the good times.

How do you want to be remembered?

Video. John Clore discusses The Music Industry Doesn’t Have To Kill You.

Video 1. A quick look at the manuscript.

Video 1 about John Clore’s first book, The Music Industry Doesn’t Have To Kill You. “A quick look at the manuscript on 1.22.12.” Book expected to release March-April 2012.

Book description: The Music Industry Doesn’t Have To Kill You challenges behavioral stereotypes in the industry of music while bringing attention to interesting people within it.

Although the music industry will always be rife with destructive behavior and cynical attitudes, you do not have to treat people like hell along the way.

You probably aren’t that cool

I live and work around relatively cool people, but I am often amazed at just how “awesome” some people think they are, certainly including myself sometimes. When you are, or work around those that are remotely “famous,” it is really easy to start thinking you really have it going on. People come to you for free tickets, free drinks, party invites, job hook-ups, whatever, and you really start to think you wield some pretty rockin’ power.

And maybe you really are that cool. But I doubt it. And, when you start to “know” that you are cool, that’s probably when it’s going to quickly go off the rails, and people will begin to despise you and your arrogant attitude.

There are plenty of people I feel this way about, not only in Nashville, Los Angeles, New York and Chicago, but many other locations.

I am including myself in this. I have spent plenty of time as the underdog, and have had just enough time as a “go to guy” to feel what both ends of the spectrum are like. They are very different. I hope you are able to have enough of a balance of the two to know what they both feel like. And do not forget what it felt like on the other side. It is important to know how to approach those with some power, and it is important to know what it is like to have absolutely no access. One minute you may have access, but do not forget, it could be gone the next.

Who you are associated with plays in to this, big time. Put thought in to who you closely associate yourself with. We often group reputations together. Make certain you are positioning yourself in a manner consistent with who you are. Of course there are people we would like to associate ourselves with, but simply do not have access to. Continually ask yourself if that person or company or group of people are worth the effort and potential compromises you would have to make to achieve access.

Treat people well. My goodness, I have seen some real jerks in my time, and for no good reason whatsoever. Stop and consider how you are treating people, how you’re sharing your opinion and whether or not you helped make their day better. Do you really like when people treat you like crap?

Be consistent. You want people to know what to expect when they call on you for any reason whatsoever. Don’t be a different person when you’re out late at night as opposed to who you are at home or in the office. I will never understand people that one day are super nice and bubbly, but the next seem to not even know me.

Do not meet someone two, three, four or five times. Remember them after the first time. I am not saying you are necessarily going to remember their name and every talking point about them, but for the love of God, pay enough attention that next time around you aren’t “meeting them for the first time.” I can think of multiple people I have met on numerous occasions because the first, second or third times, I was not in a position of power, or did not have access to the right artist(s). When they finally do allow space for me in their brain, I often harbor resentment towards them for being such an ass. Do your best to not treat people this way.

You may know a lot, but that does not mean you have to be a jerk about it. Sometimes it is for the betterment of all if you just keep your mouth shut. You may know this and that and whatever, but don’t be the guy that’s always spouting off and annoying the bejesus out of everyone. Over time, people do not like that person, regardless of knowledge.

Look, you are cool in some way. We all have something special we bring to this mess. Just be self-aware. In an industry and lifestyle where every single person is seemingly clawing for their own version of fame, know that your words and actions are still important, no matter the setting or context.

People are watching – don’t be an idiot.

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