My first book is available for purchase

My first book is now officially available for purchase – The Music Industry Doesn’t Have To Kill You. You can purchase it HERE.

Thank you for your support during the creation of this book. Nearly two years in the making, today marks a very special day for me, and one I’ve been looking forward to for a long time.

A brief description of the book: The Music Industry Doesn’t Have To Kill You challenges behavioral stereotypes in the industry of music while bringing attention to interesting people within it. 

Although the music industry will always be rife with destructive behavior and cynical attitudes, you do not have to treat people like hell along the way.

Please enjoy, and thanks again.


I received book proof #1

Yesterday was important for me. Tuesday, March 27, 2012 will always be the first day I actually held one of my books in my hands. I have two little boys; this book trails along somewhere as my third child.

I am intently looking for final corrections that need to be made. After submitting those changes, I will receive a second physical proof of the book. I expect to give final approval at that point. Within days of that, the physical book will be available for purchase online. A Kindle version will also be available soon thereafter.

Book Cover Image, etc.

Friends, when I committed to writing a book in May 2010 I had no idea how ambitious of a process it would be. I don’t regret a minute of it. It has been one of the most challenging projects I have ever been a part of, and I am thankful to have had, and have, the opportunity to do this. This coming week, the first-ever physical proof of the book will arrive on my doorstep – book cover and all. I have heard from fellow authors, and I believe them, that this will be a significant moment in my life.

Seeing the actual, physical results of something that has been a labor of love for two of my 30 years – I’m not sure there are words to describe it.

I appreciate the support from all of you, especially since May 2010 when I started blabbing about writing a book. I know some of you are sick and tired of hearing about it, and at times have very likely thought it would never come to fruition. I understand. And trust me, I am ready to see the final results myself, and be able to get it in the hands of anyone interested.

Below is almost exactly how the book cover will appear. Many thanks to the amazing Tyler Clark for his design work on this project. He is a good dude that you should work with if you get the opportunity.

Book Update: March 16, 2012

Formatting is the current stage. The 205-page Word document I submitted is being formatted to fit on the pages of a 5″ x 8″ book. By Monday I should know how many pages are in the book, which is a big step in the process. After that there will still be a few weeks for final cover formatting and approval of a proof of the book.

In the meantime, join me in listening to this great new self-titled album from Delta Spirit.

Early support for my book…

Early support for The Music Industry Doesn’t Have To Kill You, my first book which is expected to be on sale near the end of April 2012.

“John Clore takes you backstage and onstage to shine a positive light on the oft-derided music business, providing an uplifting and enlightening look at how music, and those who create and perform it, brightens our lives.” – Steve Jones, author of Brand Like A Rock Star: Lessons From Rock ‘n’ Roll To Make Your Business Rich and Famous

“A masterful collection of stories exposing the underbelly of the music industry. Prepare for your perceptions to be changed after reading the tales of every aspect of the business.” – Michael Sloane – Managing Partner and Founder, Strategic Blend; Digital Project Manager, 13 Management; Adjunct Professor, Belmont University

“In The Music Industry Doesn’t Have to Kill You, John Clore has put together an amazing collection of real-life stories from industry insiders combined with thought-provoking insights that we can all benefit from. His ability to weave these insights in and out of the compelling, first-hand accounts is impressive and provides a road map for anyone who is interested in working in this great industry.” – Justin Levenson – Manager, Licensing Operations, SESAC; The Recording Academy Nashville Chapter Board of Governors; W.O. Smith Music School Advisory Board

“John Clore is one of the most selfless individuals I know and is genuinely interested in people and their stories. From the first time I met him, John has always been someone who strives to ask questions and learn from the experience of others, to not only aid him in his own noble pursuits, but so that he can also share it for the benefit of others. This book is a glowing example of that mission. The personalities and stories within give an intriguing glance at an array of music industry professionals who each have a unique story to tell and years of wisdom to share, within a business where wisdom can be notably lacking.” Mike Severson – VP Artist Development, Promotion & Marketing, Way Out West Records; Artist Marketing – Country Music Format, World Vision

“I took this book as a challenge to see what my generation will do for the future of music. While it is ever so important to remember what has come before us – who and what created the industry of today – we have to take hold and make it our own. We have to create our own stories, develop our own opinions and insights, learn from our mistakes and celebrate our triumphs. We can only move foward by acknowledging what has been and striving for what will be.” – Rachel Pinkerton – Baylor University, 2012 Graduate, Bachelors of Business Administration (BBA) in Music and Entertainment Marketing; Uproar Records

“First off, if you can rationalize yourself away from pursuing a career in the music industry, you definitely should! For those of us that can’t, however, The Music Industry Doesn’t Have To Kill You provides real stories from real industry legends with real advice about how to survive and prosper.” – Alex White – Co-Founder & CEO, Next Big Sound

“John’s book hits you with every turn, driving home the reality of what this business really is, in totality, with honesty and truth. It’s a must-read for anyone in the business, anyone who wants into the business or any music fan wanting to better understand the many passionate people it takes to create great records and live entertainment.” – Angela-Marie Lampton – President, SunFire Entertainment 

Video. John Clore discusses The Music Industry Doesn’t Have To Kill You.

Video 1. A quick look at the manuscript.

Video 1 about John Clore’s first book, The Music Industry Doesn’t Have To Kill You. “A quick look at the manuscript on 1.22.12.” Book expected to release March-April 2012.

Book description: The Music Industry Doesn’t Have To Kill You challenges behavioral stereotypes in the industry of music while bringing attention to interesting people within it.

Although the music industry will always be rife with destructive behavior and cynical attitudes, you do not have to treat people like hell along the way.

Unmet Expectations

I was just watching “Metal Evolution” on VH1 Classic. The “Grunge” episode. There were musicians ripping on seemingly grunge-influenced bands like Candlebox, Creed, etc. Whatever. My point is not to defend a particular band or era of music – that is all extremely subjective. What I do want to address is how angry people can become when their careers don’t quite turn out like they had envisioned. Be very careful to not get caught up in their negative energy. It is not good or helpful, and only makes people more cynical and asshole-ish.

Look, I fully understand there are myriad reasons to hate the realities and confines of the music industry on the whole. That is why I’m about to finish a book called, The Music Industry Doesn’t Have To Kill You. But, we all must try and get beyond crushed dreams and the shrapnel of dubious lies, and live life to the fullest.

Things rarely work out as we hoped, expected or built up in our minds – just like Clark Griswold in Christmas Vacation. We often build things up in our minds to a point where if they don’t work out, we have absolutely no idea how to respond, other than ripping on everyone else that did make it.

Taylor Swift is one of the most talented and engaging entertainers, ever. One cannot deny the incredible “thing” she has going. She is spectacular. But I consistently hear people taking jabs at her. Why? Jealousy. Plain and simple. Taylor Swift has blown up to utterly-gargantuan proportions, and she continues to make the right moves. But I still hear that she isn’t a good singer, her songwriting is shallow, etc. Have you heard Bob Dylan “sing”?

If Taylor Swift called to hire you right now, you would gladly accept. Trust me, I saw the magic during her last tour.

Stop being negative.

It is one thing to not be a fan of something. It is another to simply try and tear it down because it’s not you.

I don’t like the New York Yankees or the New England Patriots, but I cannot deny the stellar legacy of both teams and their consistent competitive play.

Accept the fact that very, very, very few musicians will ever be rich and famous. If this is your dream, please check yourself. Don’t give up, but do your best to not unintentionally tear everyone around you down because it didn’t quite pan out like you hoped.



It’s Not Worth It

I have stood at the precipice of divorce, and later in life, entered its lonely confines. I do not like that, but I am thankful for the perspectives they brought me.

As I write this, there are two little boys asleep in their bedrooms about fifteen feet away from me. We share last names. They hang on my every action – the older one usually imitating my words and movements. There is not a single thing I would not do for either of them, but more than anything else, I cannot imagine walking away from them. The thought of purposefully leaving confused little eyes crushes my heart. Not to live motivated by fear, but consequences are good to keep in mind.

The entertainment industry can be a dark and dangerous place, and I am not referring to physical safety. The limitless temptations are baffling. Are they present everywhere else? Probably. But there is something altogether different about an industry built around mostly attractive people performing for people that idolize them. Add in long days, weeks and months on the road, in the office, or out at shows, and the issues are amplified.

I am not above any of the topics of which I write, and this is not a holier than thou discourse. Where do you think a lot of this motivation comes from? I simply want to call it what it is. When is the last time you saw an affair go well? When have you heard someone on their deathbed wishing they had spent more time in the office? When is the last time you talked with a child that enjoyed living amidst a broken mommy and daddy relationship? Rarely do temporary pleasures turn in to permanent joy.

This is difficult stuff. Let’s be very honest. In one way or another, each of us are tempted towards flashing screens that seem to light the way, but are nothing but the opposite of where we should be going. I have lived up-close with those that have taken the bait, and they will be the first to tell you it did not satisfy. All hell usually breaks loose. It may appear ok on the surface, but I have had enough conversations with those on the backend to be fully convinced that it rarely is.

Consider what this means for you. It is different for all of us. Whatever you may be silently leaning towards, it is not worth it.

The following lyrics, from one of my favorite artists, Andrew Osenga, have pierced my heart many times. The song is called “The Man of the House.”

You should have seen how I first saw her

Should have seen the way we danced

The bar became a ballroom

The haze became a trance

She kissed me like a serpent

And squeezed ’til my heart broke open wide

She told me that she loved me

Guess that’s when she crawled inside

Why a book?

As I’m nearing completion of my first book, I’m starting to be asked, why this book? Why this topic? Why am I so passionate about an idea such as the music industry doesn’t have to kill you?

There are many reasons, but as I consider these questions more, I’m realizing it’s mostly because I know what it feels like to be an underdog, and I know what it feels like to be treated like I’m not good enough.

The decision to actually write a book came about after months of realizing how much I loved writing, researching, and interviewing people via my music blog, Clore Chronicles. One day I was listening to C.C. Chapman talk about goals and accountability and just going for it, and one of the specific things he mentioned was writing a book. I thought, “Why the heck not? I am going to do that. I have passionate beliefs and ideas. Let’s do this.” That was in May 2010. I didn’t quite reach my initial publish goal of June 1, 2011, but I’m really close. And in this case, I view the follow-through as more important than my self-imposed deadline.

I also was getting really tired of constantly working to push out more information, via my blog, in an information-saturated world. You could say I retreated for a bit to put all of my efforts towards one huge goal: creating a book.

When I first started, I thought I could just pull together some of my better, already written essays, and have enough for a book. Nope. Not even close. By the way, there have been many highs and lows and near give-up moments in this process. I have often thought myself a complete idiot for making it known that I was going to write a book. What in the world was I thinking? I will say though, making it known has often been my motivation to keep going – I knew I would not be able to move forward after having shouted such an empty promise from the mountaintop.

As for my personal experiences which turned into motivation to create a book titled The Music Industry Doesn’t Have To Kill You, I have experienced some things in my life that have helped me identify, and pursue, what really matters. I have worked with artists that no one cares about, artists that don’t get your phone calls answered. I have seen firsthand what happens to personal relationships when the glitz and glam becomes more important than treating people with respect and dignity. I have worked with artists that “used to be” really popular and wanted, but now are struggling to find their identity and are adjusting to being treated like they don’t matter. I experienced a marriage that did not work out. That last one was huge. I went from working on the “Country music” side of Nashville to the “Christian music” side, and received some pretty hurtful comments and questions in the process.

I can’t tell you how many people around this fickle town have treated me like I’m not good enough, for multiple reasons. AND, far more important than that, I can’t tell you how many people around this town I’ve seen treated like a nobody. It is sickening.

There is nothing else I want to spend my life doing other than working in and around the music industry, but I am not going to lose my soul in the process, or treat people like they don’t count, or leave my precious child sitting and waiting for me in his playroom.

The music industry is not going to kill me. It is not going to rob my life of the people and experiences that will matter once every last light has dimmed, and the crowd has all gone home.

I am here to tell you that this is a dark, fickle and unforgiving industry. Artists will come, and artists will go, but don’t ever forget that each and every single one of them is a human being, with thoughts, feelings and emotions. Do your best not to toss them to the side when they’re not on your precious little chart any longer.

The music industry does not have to kill you, but settle in, it’s going to be a fight.

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